Coronacast 11: Asher

Coronacast 11: Asher

“For all the huggers that are out there,” declares Asher Schofield, “this has been a difficult time.”

Thankfully, in these challenging times we have a little extra Rhode Island flavored splash of human niceness courtesy of Frog & Toad. Asher is co-owner of Frog & Toad, and he describes it as “a novelty store that sells frivolous things.” (Disclaimer: It’s my favorite novelty store that sells frivolous things.)

We will now forever know Frog & Toad as the creator of the official Rhode Island t-shirt of COVID-19, inspired by our governor’s tough love. You can proudly wear Governor Raimondo’s now-famous “knock it off” admonition and feel good because 20% of the sales are going to the COVID-19 Response Fund at the Rhode Island Foundation. Rhode Islanders have bought more than 9,500 t-shirts, Asher shared, resulting in $41,000 for the response fund.

(That’s right: $41,000. Didn’t I tell you that we take our t-shirts seriously in Rhode Island?)

Asher, like his beloved store, is a delight. You definitely don’t want to miss the parts of our conversation where he:

Describes the origins and evolution of Knock It Off. “It really projected to me what is so amazing about living in Rhode Island.”
Casually name drops another venerable Rhode Island small business legend.
Declares that we are bros.
Ponders the future of Frog & Toad and his responsibilities as a business owner.
There’s too much fun here for me to summarize, so please watch, buy local, and generously support our nonprofits and small businesses.

Jessica David

5/7/20

English

Rhode Island

Jessica David